For full-fledged sets, you need to receive about two million pieces of toys per month.
The Vkusno i Tochka restaurant chain, which replaced McDonald’s in Russia, does not sell sets with toys.
As the company explained, the fast food restaurant will not introduce its analogue of the popular combo set with the Happy Meal toy, which McDonald’s is famous for.
In “Tasty and point” explained that there are difficulties with the supply of toys. According to Oleg Paroev, general director of the network, for full-fledged sets, you need to receive about two million pieces of toys per month.
Although the company has previously announced plans to launch a similar children’s lunch with a toy, the implementation of the plan is complicated by obtaining a contract to use images of foreign cartoon characters.
Recall that in early March, McDonald’s reported that due to the large-scale invasion of Russian troops in Ukraine, all restaurants in the Russian Federation would be temporarily closed.
On May 16, it became known that McDonald’s was finally leaving the Russian market. On June 12, a substitute for McDonald’s, Tasty and Point, opened in Russia.
The media learned that the establishments can use old McDonald’s resources, such as rolls. From the first day of opening, mold, deep-fried insects and rotten vegetables have become the hallmark of “Tasty and Point”.
The owner of the Russian assets of McDonald’s was the company of businessman Govor “Club Hotel”. Prior to that, he franchised the McDonald’s network in Novosibirsk, Berdsk, Krasnoyarsk, Barnaul, Tomsk, Kemerovo and Novokuznetsk.